Contemporary organizations navigate hybrid work cultures and digital transformation, yet many firms—especially micro enterprises and family businesses—remain in closed ecosystems lacking phygital integration. This special issue explores how phygital leadership, which seamlessly merges physical and digital workplaces, can be adapted across diverse organizational contexts.
Phygital leadership represents a human-first framework emphasizing integration of digital and physical environments. The Phygital Research Paradigm proposes that successful transformation requires identifying enablers such as human capabilities, technological platforms, and material supports to achieve value through seamless transitions between physical and digital modes.
The special issue invites scholars and practitioners to explore phygital leadership's strategic significance and implementation pathways for developing human-centric business models suited to hybrid work cultures, addressing gaps in narrowly focused digital leadership research.