Yang Feng, California State University, Fullerton

Quan Xie, Southern Methodist University

Joanna Strycharz, University of Amsterdam

Artificial intelligence is transforming advertising at multiple levels: as a tool for creative and strategic work, and as an autonomous agent capable of planning and executing tasks independently. This transformation raises fundamental questions about how advertising professionals collaborate with AI systems, how roles and authorship are being redefined, how consumers respond to AI-driven advertising, and what research methods and ethical safeguards are needed when AI participates in the research process itself.

The special issue invites contributions addressing three interconnected domains: human-AI collaboration in advertising practice and creative work; how AI-generated and AI-personalized advertising affects consumer perception and behavior; and how researchers should adapt their methodologies, standards, and ethical frameworks when collaborating with AI in data collection, stimulus generation, and analysis. Submissions may employ any methodological approach and should move beyond describing tools toward deeper insights about advertising, persuasion, and communication in the age of AI.

Appel publié par International Journal of Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Human-AI collaboration in advertising creative processes, including authorship, creative judgment, and practitioner roles across different contexts of advertising
• AI-assisted campaign strategy, optimization, and automated decision-making
• Agentic AI as a proactive partner in advertising practice and its implications for human oversight and accountability
• Governance structures for human-AI collaboration in advertising agencies and brand organizations
• The full range of human-AI collaborative modes, from tool use to co-creation to agentic delegation, and their implications for advertising practice and governance
• Human-AI collaboration in prosocial and public interest advertising
• Consumer perception, emotion, evaluation, and response to AI-generated advertising
• AI-driven personalization and its effects on persuasion, privacy, and consumer trust, consent, data protection, and consumer vulnerability
• Anthropomorphism, virtual influencers, AI digital twins, and AI agents as advertising vehicles
• AI advertising across diverse contexts, such as PSAs, health communication, political advertising, public policy, and nonprofit campaigns
• Ethical implications of AI advertising for vulnerable audiences, including children, older adults, patients, and politically targeted publics
• Consumer awareness, literacy, and resistance in response to AI-driven advertising systems
• Construct validity and stimulus equivalence in advertising experiments using AI-generated materials
• Reliability and replicability standards for AI-assisted advertising research
• Validity of AI-mediated data collection in advertising research
• Research ethics of AI-simulated participants and agentic data collection in advertising studies
• Privacy, consent, and data protection in AI-assisted research, synthetic data, and agentic data collection
• Bias and representational equity introduced through AI-assisted research designs and/or AI-generated advertising content
• Theoretical implications of human-AI collaboration for established advertising frameworks
• Agentic AI in advertising research and the governance structures needed to maintain scholarly rigor

Timeline

• August 1, 2027: Submission window opens
• August 31, 2027: Manuscript deadline

Kacy Kim, Bryant University

Changju Kim, Ritsumeikan University

Hsuan-Ting Chen, Chinese University of Hong Kong

Yoon Hi Sung, Yonsei University

Influencer advertising has become a central form of brand communication, evolving beyond traditional supplementary social media tactics. Brands increasingly leverage influencers, creators, livestream hosts, virtual personalities, and AI-generated personas to communicate persuasive messages and build consumer relationships. The special issue examines influencer advertising as a distinctive form of persuasive communication, recognizing that its power stems from embedded messages in personal narratives, lifestyle content, entertainment, and creator-audience relationships, increasingly enhanced by AI and synthetic content.

The effectiveness of influencer advertising raises important concerns about unintended consequences. When consumers perceive influencer content as overly commercialized, deceptive, or inauthentic, it may generate skepticism and distrust. Emerging challenges including deepfakes, manipulated content, synthetic media, and privacy concerns highlight the need to examine both the persuasive power and potential harms of influencer advertising.

Appel publié par International Journal of Advertising. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Influencer advertising as a distinctive form of advertising and persuasive communication
• Influencers as advertising sources, endorsers, creators, brand partners, cultural intermediaries, and social influence agents
• Boundaries among authentic expression, commercial persuasion, sponsored content, branded entertainment, native advertising, electronic word-of-mouth, and public relations
• New theoretical frameworks for understanding influencer advertising
• Source credibility, expertise, authenticity, relatability, attractiveness, perceived similarity, and trustworthiness
• Influencer–brand fit, product fit, audience fit, and value congruence
• Message design, storytelling, humor, emotion, lifestyle appeals, visual execution, language, tone, and aesthetics
• Product demonstrations, reviews, tutorials, testimonials, livestreams, short-form videos, and experiential advertising formats
• Attitudes toward influencer ads, sponsored content, influencers, and brands
• Persuasion knowledge, skepticism, advertising recognition, advertising literacy, and resistance
• Parasocial and trans-parasocial relationships, emotional attachment, perceived intimacy, reciprocity, interaction, and co-creation
• Brand attitudes, purchase intentions, brand trust, brand equity, consumer loyalty, and long-term brand relationships
• Effects of influencer advertising across the customer journey and across product, service, nonprofit, health, public policy, and social cause contexts
• Virtual influencers, AI-generated influencers, synthetic creators, digital avatars, and AI-assisted content production
• Generative AI, deepfakes, synthetic media, and manipulated influencer content in advertising
• Personalized and tailored influencer advertising and consumer receptivity to personalized influencer messages
• Privacy concerns, perceived intrusiveness, surveillance concerns, consumer autonomy, and perceived control
• Livestream interaction, real-time persuasion, social commerce, and shoppable content
• Authenticity, identity, humanness, anthropomorphism, disclosure, and trust in synthetic or AI-assisted influence
• Conditions under which influencer advertising backfires, including distrust, avoidance, influencer fatigue, and perceived inauthenticity
• Hidden persuasion, sponsorship disclosure failures, deceptive advertising, misinformation, and corrective interventions
• Deepfakes, manipulated influencer content, synthetic media, fabricated endorsements, and AI-generated claims
• Consumer well-being, vulnerable audiences, representation, diversity, sustainability, regulation, and public trust

Timeline

• January 15, 2027: GMC Tokyo 2027 submission deadline
• July 22, 2027: GMC Tokyo 2027 Conference
• September 1, 2027: Special issue submission window opens
• September 30, 2027: Special issue submission deadline

Mark Yi-Cheon Yim, University of Massachusetts Lowell

Esther Kang, University of Bristol

The rapidly evolving landscape of home robotics presents new opportunities for advertising and marketing. With advances in physical AI making robots more capable of interacting in everyday environments, and demographic shifts creating increased demand for in-home robotics, major technology companies are now commercializing robots for caregiving and other household functions. These robots offer a novel channel for brand engagement, as human-robot interactions can foster emotional connections that position robots as both companions and marketing agents.

This special issue seeks high-quality research examining the intersection of robotics, marketing, and advertising. The journal invites contributions exploring how consumers engage with robotic agents, how these interactions affect brand perception and consumer behavior, and how marketing strategies can effectively leverage robotic technologies. Research employing diverse methodologies and addressing topics ranging from human-robot interaction psychology to ethical and privacy considerations is welcome.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Human–Robot Interaction: Psychological effects of perceived vitality, animacy, and agency in brand-representative robots
• Social and Relational Marketing: Use of social robots to build brand loyalty, foster parasocial relationships, and address consumer isolation through interactive engagement
• Care Robotics: Roles of interactive robots in home and specialized contexts, including navigation, product recommendation, and customer service
• Technology Adoption: Factors and mechanisms that influence consumer adoption of robots in domestic settings
• Experiential and Event Marketing: Effectiveness of robotic installations in creating immersive brand experiences and interactive out-of-home (OOH) advertising
• Ethical and Privacy Considerations: Issues of consumer trust, data privacy, and the ethical implications of autonomous data collection by robotic agents in advertising and marketing contexts
• Measurement and Metrics: Development of frameworks for assessing ROI and consumer engagement in human–robot interactive advertising campaigns

Timeline

• October 10, 2027: Manuscript deadline

Jhih-Syuan (Elaine) Lin, National Chengchi University

Chen Lou, Nanyang Technological University

This special issue examines influencer advertising as an evolving interactive system shaped by technological advances, platform algorithms, and changing consumer expectations. The field has shifted from viewing influencers as isolated persuasion sources to understanding them as components within human-machine systems where outcomes emerge from interactions among influencers, platforms, algorithms, and audiences.

The special issue addresses both opportunities and risks in influencer advertising. While new technologies enable brand engagement, influencer advertising also presents boundary conditions and unintended consequences, including concerns about deceptive practices, consumer vulnerability, and well-being impacts, particularly within increasingly AI-mediated ecosystems.

The journal invites original research that theoretically and empirically examines how and when influencer advertising succeeds or fails, with particular emphasis on work integrating contemporary technological contexts and rigorous methodology across consumer behavior, technology innovation, industry development, negative effects, and global trends.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• eWOM, social proof, and interactive persuasion dynamics in influencer advertising
• Persuasion processes and boundary conditions
• Emotional engagement, (trans)parasocial interaction, and relational dynamics in influencer content
• Trust, authenticity, and credibility calibration across influencer types
• Unintended and counter-persuasive effects
• AI-mediated and synthetic persuasion agents
• Immersive and extended realities in influencer advertising
• Platform affordances and algorithmic amplification of influencer content
• Interactive commerce and creator-led retail ecosystems (e.g., live streaming, social shopping, short-form video)
• Influencer advertising as a profession and creator-economy dynamics
• Disclosure, regulation, and governance as interactive design challenges
• Measurement, attribution, and performance evaluation in influencer advertising
• Brand–influencer–platform–AI relationship management and governance
• The dark side of interactive and AI-mediated influencer persuasion
• Influencer fatigue, burnout, and long-term relational consequences
• Consumer vulnerability, well-being, and societal implications
• Long-term influencer partnerships in interactive and AI-enabled media
• Influencers, activism, and social or political causes
• Diversity, representation, and inclusion in influencer advertising
• Global and non-Western contexts as theory-generating sites
• Future directions in hybrid, immersive, and automated influencer campaigns

Timeline

• December 31, 2026: Manuscript deadline

Eunjin (Anna) Kim, University of Southern California

Robert Kozinets, University of Southern California

The proliferation of AI tools and digital platforms is transforming advertising storytelling into an adaptive, multi-authored process where narratives are created, circulated, and remixed across humans, algorithms, and channels. This raises critical questions about how stories function as persuasive and cultural resources when they are fragmented, personalized, and constantly recombined by algorithms and influencers. The special issue addresses gaps in understanding what makes advertising narratives compelling in this evolving landscape.

While established psychological mechanisms like transportation, empathy, and identification explain narrative effectiveness, these mechanisms are being tested in environments of short-form content, emerging formats, and AI-generated narratives. Simultaneously, cultural and ethical dimensions remain underexplored—including the role of authenticity, the risks of manipulation, the tension between entertainment and persuasion, and how algorithmic storytelling interacts with human creativity and consumer meaning-making.

Appel publié par International Journal of Advertising. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• (Re-)Conceptualizing advertising storytelling in contemporary contexts
• Exploring AI-generated content that circulates alongside human imaginaries and narratives
• Moving beyond 'do narratives work in advertising?' toward 'how do they work in contemporary media environments?'
• Investigating the craft of advertising storytelling from the creator's perspective
• Revisiting narrative advertising persuasion mechanisms such as transportation, empathy, identification, and mental simulation in fragmented and multi-platform environments
• Comparing effectiveness of narrative versus non-narrative advertising approaches
• Investigating questions about authorship, coherence, authenticity, and credibility when campaigns function as adaptive or transmedia flows
• Examining how algorithmic and human-authored narratives interact to create or fracture meanings for consumers
• Brand storytelling strategies where advertising narratives function as cultural resources
• Researching the human craft of advertising storytelling built on relationships
• The role of retro-narratives, nostalgia, and other human and cultural elements in advertising
• Micro-narratives in TikTok, Instagram Reels, and YouTube Shorts: narrative advertising strategies for persuasion in seconds
• Examining forms, structures, and impacts of influencer storytelling around the globe
• Cross-device coherence in narrative advertising across TV, mobile, and digital formats
• Algorithmic sequencing and recombination of story fragments and implications for narrative coherence and persuasion
• Brand integration challenges in short-form storytelling advertising and risks of the 'vampire effect'
• Tensions between advertising messages and social and political issues
• Exploring the dialectical relationship between brand storytelling and consumer resistance, skepticism, or counter-narratives
• Story fatigue and manipulation: consumer overexposure, cynicism, and narrative distrust
• Dark narratives: how persuasive stories may normalize harmful stereotypes or glamorize risky behaviors
• Ethics of AI-augmented storytelling and deepfake narratives
• Gap between brand narrative promises and reality in terms of truthfulness and accountability
• How storytelling in advertising creates context for identity, authenticity, and the quest for the 'real'

Timeline

• November 11, 2026: Manuscript deadline
• November 11, 2026: Submissions open
• December 11, 2026: Submissions close

Kacy Kim, Bryant University

Junghoon Moon, Seoul National University

Lamberto Zollo, University of Milan

Riccardo Rialti, University of Siena

Appel publié par International Journal of Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Sustainability and pro-social appeals in food advertising (e.g., eco-friendly packaging, plant-based diets, food waste reduction)
• AI and digitalization in food advertising (e.g., personalization, predictive analytics for targeting, generative AI in creative production, AI–human collaboration)
• Virtual influencers and AI-driven brand ambassadors
• Algorithmic bias, fairness, and inclusivity in AI-powered targeting
• Data privacy, trust, and consumer acceptance of AI-driven food advertising
• Influencer and social media advertising (e.g., Mukbang, celebrity chefs, and co-creation, live-stream commerce)
• Immersive and experiential food advertising (e.g., AR/VR tasting, hybrid in-store activations, branded pop-ups)
• Sensory and symbolic persuasion (e.g., ASMR, soundscapes, anthropomorphism, emojis, playful cues)
• Consumer behavior and psychology in food advertising
• Consumer identity, culture, and lifestyle in food advertising (e.g., dietary regimes, cultural and religious values)
• Aspirational and status signaling in food advertising (e.g., luxury foods, fine wines, gourmet products)
• Consumer response to nutritional labeling (e.g., interpretation of health claims, wellness framing, and persuasive effects)
• Ethics, responsibility, and transparency in food advertising (e.g., trust, greenwashing, health-washing, targeting vulnerable consumers)
• Regulatory issues in food advertising (e.g., advertising to children, health and sustainability claims)
• Advertising strategy and effectiveness
• Cross-cultural and global perspectives in food advertising

Timeline

• July 1, 2026: Direct submission window opens
• August 31, 2026: Full paper submission deadline