kerostig | Tag : b2b marketing https://kerostig.org/tag/b2b-marketing/ Derniers appels à publications avec le tag 'b2b marketing'. Mon, 05 Oct 2026 10:15:17 GMT https://validator.w3.org/feed/docs/rss2.html https://github.com/jpmonette/feed fr kerostig | Tag : b2b marketing https://kerostig.org/public/favicon/android-chrome-96x96.png https://kerostig.org/tag/b2b-marketing/ Notices : kerostig © 2026. Le texte des appels appartient à leurs éditeurs. <![CDATA[Artificial Intelligence and Social Media in B2B Markets: Transforming Relationships, Capabilities, and Value Creation]]> https://kerostig.org/call/elsevier-artificial-intelligence-and-social-media-in-b2b-markets-transforming-relationships-capabilities-and-value-creation/ elsevier-artificial-intelligence-and-social-media-in-b2b-markets-transforming-relationships-capabilities-and-value-creation Thu, 03 Sep 2026 17:13:45 GMT

This special issue in Industrial Marketing Management explores how artificial intelligence and social media are reshaping B2B marketing landscapes. The focus is on understanding the transformative impact of these technologies on business relationships, organizational capabilities, and the mechanisms through which value is created in B2B contexts.

Appel publié par Industrial Marketing Management. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

  • April 1, 2027: Full paper submission deadline
]]> <![CDATA[The Central Role of B2B Marketing and Sales in Reframing Value Creation for Sustainable Transformation]]> https://kerostig.org/call/elsevier-the-central-role-of-b2b-marketing-and-sales-in-reframing-value-creation-for-sustainable-transformation/ elsevier-the-central-role-of-b2b-marketing-and-sales-in-reframing-value-creation-for-sustainable-transformation Tue, 11 Aug 2026 10:27:21 GMT

Appel publié par Industrial Marketing Management. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

  • November 1, 2026: Full paper submission deadline
]]> <![CDATA[Well-Being in B2B Marketing: Rethinking B2B Marketing for a New Era]]> https://kerostig.org/call/emerald-well-being-in-b2b-marketing-rethinking-b2b-marketing-for-a-new-era/ emerald-well-being-in-b2b-marketing-rethinking-b2b-marketing-for-a-new-era Mon, 10 Aug 2026 23:47:12 GMT

This special issue advances interdisciplinary understanding of well-being in B2B marketing. It examines how well-being reshapes value creation, inter-organizational relationships, and sustainable business practices. Despite growing interest in individual-level well-being (e.g., salesperson burnout), B2B marketing lacks integrative frameworks examining well-being across inter-organizational networks. The special issue aims to develop a holistic and sustainability-oriented perspective on well-being within B2B markets.

Appel publié par Journal of Business & Industrial Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

  • Well-being and inter-organizational trust
  • Salesperson mental health and relational resilience
  • Governance, ESG and well-being integration
  • Network stability and ecosystem well-being
  • Servitisation and sustainable value co-creation
  • Measurement of well-being beyond financial KPIs
  • Interdisciplinary frameworks for B2B well-being

Timeline

  • March 31, 2026: Opening date
  • September 30, 2026: Closing date
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