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        <title>kerostig | Tag : business strategy</title>
        <link>https://kerostig.org/tag/business-strategy/</link>
        <description>Derniers appels à publications avec le tag 'business strategy'.</description>
        <lastBuildDate>Mon, 05 Oct 2026 10:15:17 GMT</lastBuildDate>
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            <title>kerostig | Tag : business strategy</title>
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            <link>https://kerostig.org/tag/business-strategy/</link>
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        <copyright>Notices : kerostig © 2026. Le texte des appels appartient à leurs éditeurs.</copyright>
        <item>
            <title><![CDATA[Strategic Marketing and Regenerative Futures]]></title>
            <link>https://kerostig.org/call/tandf-strategic-marketing-and-regenerative-futures/</link>
            <guid>tandf-strategic-marketing-and-regenerative-futures</guid>
            <pubDate>Sun, 06 Sep 2026 09:51:06 GMT</pubDate>
            <content:encoded><![CDATA[
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        <p><strong>Ninh Nguyen</strong>, RMIT University</p>
        
        <p><strong>Ranjit Voola</strong>, The University of Sydney</p>
        
        <p><strong>M S Balaji</strong>, RMIT University</p>
        
        <p><strong>Dung Minh Nguyen</strong>, National Kaohsiung University of Science and Technology</p>
        
        <p><strong>Carolyn Strong</strong>, Cardiff University</p>
        
    
    
    
    <p>This special issue examines how strategic marketing can advance regenerative futures. While sustainability remains important, regenerative approaches go beyond harm reduction and efficiency to actively restore social, ecological, and economic systems through business strategies, partnerships, and market practices. The issue seeks to understand how firms formulate regenerative marketing goals, develop and communicate regenerative strategies, and align commercial objectives with societal and ecological renewal.</p>
    
    <p>The call invites both conceptual and empirical research exploring marketing&#39;s role in enabling restoration, renewal, resilience, and long-term stakeholder value creation. Diverse methodologies are welcome, including experiments, surveys, qualitative research, mixed methods, and multi-level or cross-cultural approaches. Papers should address strategic marketing capabilities, brand strategy, consumer behaviour, digital marketing, business models, stakeholder collaboration, and evaluation metrics related to regenerative transformation.</p>
    
    <p>
        Appel publié par Journal of Strategic Marketing.
        
        <a href="https://think.taylorandfrancis.com/special_issues/strategic-marketing-and-regenerative-futures/">Voir l'appel sur le site de l'éditeur</a>.
        
        <a href="https://kerostig.org/call/tandf-strategic-marketing-and-regenerative-futures/">Fiche de l'appel sur kerostig</a>.
    </p>
    
    <h2>Potential topics</h2>
    <ul>
        
        <li>Strategic marketing capabilities for a regenerative future</li>
        
        <li>Regenerative marketing strategy and long-term value creation</li>
        
        <li>Brand strategy, brand purpose, and regenerative value propositions</li>
        
        <li>Consumer behaviour in relation to regenerative offerings and marketing implications</li>
        
        <li>Digital and social media marketing for regenerative transformation</li>
        
        <li>The role of emerging technologies in enabling regenerative marketing strategies</li>
        
        <li>Leveraging AI and big data for regenerative strategic marketing</li>
        
        <li>Market shaping and ecosystem orchestration for regenerative futures</li>
        
        <li>Circular, restorative, and regenerative business models from a strategic marketing perspective</li>
        
        <li>Strategic partnerships and cross-sector collaborations for regenerative value creation</li>
        
        <li>The role of communities, stakeholders, and co-creation in regenerative marketing</li>
        
        <li>Metrics, accountability, and performance evaluation in regenerative marketing strategy</li>
        
        <li>Marketing ethics, governance, and regulations related to regenerative claims and practices</li>
        
        <li>Tensions, paradoxes, and trade-offs in pursuing regenerative marketing strategies</li>
        
        <li>Strategic marketing responses to greenwashing, symbolic action, and legitimacy risks in regenerative positioning</li>
        
        <li>Strategies for inclusive restoration in emerging markets</li>
        
        <li>Strategic marketing and regenerative futures at the Base of the Pyramid</li>
        
    </ul>
    
    
    <h2>Timeline</h2>
    <ul>
        
        <li>January 31, 2027: Manuscript deadline</li>
        
    </ul>
    
    
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        <item>
            <title><![CDATA[Moral Adaptation, Business Strategy, and Innovation]]></title>
            <link>https://kerostig.org/call/wiley-moral-adaptation-business-strategy-and-innovation/</link>
            <guid>wiley-moral-adaptation-business-strategy-and-innovation</guid>
            <pubDate>Sat, 29 Aug 2026 11:29:31 GMT</pubDate>
            <content:encoded><![CDATA[
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        <p><strong>Shanyong Wang</strong>, University of Science and Technology of China</p>
        
        <p><strong>Liang Wan</strong>, University of Science and Technology of China</p>
        
        <p><strong>Jun Li</strong>, Hefei University of Technology</p>
        
    
    
    
    <p>The COVID-19 pandemic and climate disasters have revealed the limitations of market-based institutions and governments in managing systemic crises. This has prompted increased attention to corporate moral motivation and business ethics as essential for sustainable development. The special issue examines how moral adaptation, business strategy, and innovation interconnect in addressing global challenges.</p>
    
    <p>The relationship between these dimensions is complex. Moral evolution and environmental justice reshape corporate strategy, yet traditional economic theory struggles to reconcile justice with efficiency and ethics with innovation. Simultaneously, businesses play an increasingly vital role in developing solutions to major societal problems, including climate change, through strategic adaptation that affects both their operations and their broader ecosystems.</p>
    
    <p>The special issue calls for research reconsidering business ethics in light of contemporary environmental and social concerns. It welcomes global submissions exploring how ethics, institutional frameworks, and innovation interact to support sustainable business practices and address grand challenges.</p>
    
    <p>
        Appel publié par Managerial and Decision Economics.
        
        <a href="https://onlinelibrary.wiley.com/page/journal/10991468/homepage/call-for-papers/si-2025-001511">Voir l'appel sur le site de l'éditeur</a>.
        
        <a href="https://kerostig.org/call/wiley-moral-adaptation-business-strategy-and-innovation/">Fiche de l'appel sur kerostig</a>.
    </p>
    
    <h2>Potential topics</h2>
    <ul>
        
        <li>History, ethical evolution, and innovation</li>
        
        <li>Neuro-economic foundation of ethics and the future development in business ethics</li>
        
        <li>Ethics, culture/institutions, and sustainable development</li>
        
        <li>Ethics, culture/institutions, and innovation</li>
        
        <li>Ethics and public good investments, and innovation</li>
        
    </ul>
    
    
    <h2>Timeline</h2>
    <ul>
        
        <li>October 30, 2026: Submission deadline</li>
        
    </ul>
    
    
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            <title><![CDATA[The Future of the Global Space Industry: Business Strategy at the Intersection of Technology and Geopolitics]]></title>
            <link>https://kerostig.org/call/wiley-the-future-of-the-global-space-industry-business-strategy-at-the-intersection-of-technology-and-geopolitics/</link>
            <guid>wiley-the-future-of-the-global-space-industry-business-strategy-at-the-intersection-of-technology-and-geopolitics</guid>
            <pubDate>Sat, 29 Aug 2026 11:29:31 GMT</pubDate>
            <content:encoded><![CDATA[
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        <p><strong>Denis Leclerc</strong>, Thunderbird School of Global Management</p>
        
        <p><strong>Vanessa Farsadaki</strong>, Thunderbird School of Global Management</p>
        
        <p><strong>Daniel Thomas</strong>, Thunderbird School of Global Management</p>
        
    
    
    
    <p>The global space industry is undergoing transformation driven by private companies and technological advances that have lowered costs and expanded space&#39;s strategic relevance. Advanced technologies including satellite miniaturization, artificial intelligence, and cloud computing now support diverse economic activities from telecommunications to climate monitoring. This evolution occurs within a complex geopolitical context where multiple nations are expanding their capabilities and international frameworks are being developed to govern competition in orbital environments.</p>
    
    <p>This special issue seeks scholarly contributions examining the evolving global space economy and its implications for business strategy, international management, and governance. The journal particularly encourages submissions exploring cross-country dynamics, multinational enterprises, global value chains, and international frameworks shaping the commercial space sector, submitted as empirical research, theoretical work, comparative studies, policy analyses, or case studies.</p>
    
    <p>
        Appel publié par Thunderbird International Business Review.
        
        <a href="https://onlinelibrary.wiley.com/page/journal/15206874/homepage/call-for-papers/global-space-industry">Voir l'appel sur le site de l'éditeur</a>.
        
        <a href="https://kerostig.org/call/wiley-the-future-of-the-global-space-industry-business-strategy-at-the-intersection-of-technology-and-geopolitics/">Fiche de l'appel sur kerostig</a>.
    </p>
    
    <h2>Potential topics</h2>
    <ul>
        
        <li>Artificial Intelligence and Digital Technologies in Space: The role of artificial intelligence in mission planning, autonomous navigation, and satellite operations; big data analytics and the commercialization of satellite data; the impact of AI and cloud infrastructure on the global space innovation ecosystem</li>
        
        <li>Bioeconomics and Human Health: Biomedical research and pharmaceutical development in microgravity environments; advances in telemedicine and remote healthcare technologies derived from space research; implications of long-duration human spaceflight for global healthcare innovation</li>
        
        <li>Public–Private Partnerships and Innovation Ecosystems: Collaboration between governments and private firms in space development; comparative analyses of national space strategies and partnership models; governance mechanisms that enable innovation while managing technological and financial risks</li>
        
        <li>Geoeconomics and Global Collaboration: The role of space technologies in global development, climate monitoring, agriculture, and disaster response; the impact of geopolitical competition on international space collaboration; space as a domain of economic diplomacy and strategic competition</li>
        
        <li>Strategy and Global Business Implications: Space-based technologies and new business models across industries; implications for global supply chains, telecommunications, and financial services; corporate strategy and international competition in emerging space markets</li>
        
    </ul>
    
    
    <h2>Timeline</h2>
    <ul>
        
        <li>September 15, 2026: Extended Abstract Submission Deadline</li>
        
        <li>January 31, 2027: Full Manuscript Submission Deadline</li>
        
    </ul>
    
    
</div>
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        <item>
            <title><![CDATA[Organizing within the Planetary Boundaries]]></title>
            <link>https://kerostig.org/call/sage-organizing-within-the-planetary-boundaries/</link>
            <guid>sage-organizing-within-the-planetary-boundaries</guid>
            <pubDate>Tue, 18 Aug 2026 17:57:56 GMT</pubDate>
            <content:encoded><![CDATA[
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        <p><strong>Steve Kennedy</strong>, Rotterdam School of Management, Erasmus University</p>
        
        <p><strong>Brooke Lahneman</strong>, Montana State University</p>
        
        <p><strong>Lucrezia Nava</strong>, University of Exeter Business School</p>
        
        <p><strong>Amanda Williams</strong>, EM Lyon Business School</p>
        
    
    
    
    <p>Scholarship on business sustainability increasingly views organizations as embedded within natural systems, conceptualized through the planetary boundaries framework. The planetary boundary framework defines nine Earth system processes that regulate the planet&#39;s stability and resilience and are directly affected by human activity. Alarmingly, seven of these nine boundaries have now been crossed, threatening both natural systems and the economies that depend on them. For business scholarship, this creates an urgent need to understand how organizations can operate and manage within the safe space delineated by planetary boundaries.</p>
    
    <p>
        Appel publié par Organization &amp; Environment.
        
        <a href="https://journals.sagepub.com/pb-assets/PDF/O&amp;E%20SI%20Planetary%20Boundaries_25-10-30.pdf">Lire l'appel complet sur le site de l'éditeur</a>.
        
        <a href="https://kerostig.org/call/sage-organizing-within-the-planetary-boundaries/">Fiche de l'appel sur kerostig</a>.
    </p>
    
    <h2>Potential topics</h2>
    <ul>
        
        <li>How Organizations Integrate the Planetary Boundary Framework into Strategy and Action</li>
        
        <li>How organizations leverage planetary boundaries to inform sustainability materiality assessments and sustainability strategies</li>
        
        <li>How organizations collectively use planetary boundaries as a basis to inform shared understanding of cross-scale risks across space and time</li>
        
        <li>How organizations leverage planetary boundaries to inform risk management approaches</li>
        
        <li>How organizations collectively build adaptive capacity for addressing risks and identifying opportunities associated with the planetary boundary framework</li>
        
        <li>How organizations utilize planetary boundaries to inform creation of sustainability targets such as SBTi and corporate reporting on environmental impacts</li>
        
        <li>How organizations disaggregate planetary boundaries to relevant temporal and spatial scales to inform appropriate action for sustainability</li>
        
        <li>How organizations use the planetary boundary framework to shape sectoral and cross-sector collaborations</li>
        
        <li>How organizations leverage planetary boundaries as a way to &#39;unlock&#39; the complexity of the natural environment for business model innovation and/or product design</li>
        
        <li>How Organizations Can Operate and Manage within Individual Planetary Boundaries</li>
        
        <li>How organizations detect, interpret, and act when a planetary boundary is being approached or transgressed</li>
        
        <li>How organizations prepare for risks associated with transgressing the boundaries and innovate to limit planetary boundary transgression</li>
        
        <li>How organizations use planetary boundaries for constraint-driven innovation for enhanced practices, processes, business models, and/or collaborations</li>
        
        <li>Which processes and practices enable firms to develop proactive and responsive strategies for long-term engagement with a specific planetary boundary</li>
        
        <li>How organizations should balance trade-offs between proactive and responsive strategies for a given planetary boundary, given their industry and operating context</li>
        
        <li>What roles different stakeholders play in shaping organizational responses to planetary boundary transgressions</li>
        
        <li>How organizations can engage with least-studied boundaries such as ocean acidification, biogeochemical flows, atmospheric aerosol loading, stratospheric ozone depletion, and novel entities</li>
        
        <li>How to Navigate Interconnections among Planetary Boundaries and with Social Foundations</li>
        
        <li>How organizations adapt and innovate strategies, practices, and processes to address interconnections among multiple planetary boundaries</li>
        
        <li>How efforts to stay within planetary boundaries can be aligned with advancing key social foundations and UN Sustainable Development Goals</li>
        
        <li>How organizations can apply systems-thinking lenses to manage non-linear change, ecosystem risks, and feedback loops across planetary boundaries and/or social systems</li>
        
        <li>What governance mechanisms, decision tools, or collaborative arrangements enable organizations and industries to navigate and manage trade-offs across boundaries</li>
        
        <li>What role could concepts such as degrowth, carrying capacity, or post-growth business models play in helping organizations remain within interconnected ecological limits</li>
        
        <li>How to Develop Alternative Organizational Theories and Practices from Planetary Boundary Biophysical Foundations</li>
        
        <li>What innovations in practices, products, and business models emerge when organizational thinking begins with planetary boundaries</li>
        
        <li>How integrating the planetary boundary framework can inform or reshape core organizational theories</li>
        
        <li>How the planetary boundary framework can inform theory on crisis management and responding to ecosystem shocks such as natural disasters</li>
        
        <li>How the planetary boundary framework might advance perspectives on desirable or alternative futures</li>
        
        <li>What alternative forms of organizing can be theorized by taking planetary boundaries as foundational</li>
        
        <li>How theory on circular and regenerative systems can be informed by considering planetary boundaries</li>
        
    </ul>
    
    
    <h2>Timeline</h2>
    <ul>
        
        <li>March 1, 2027: Full manuscript submission deadline</li>
        
    </ul>
    
    
    <h2>Associate editors</h2>
    <ul>
        
        <li><strong>Gail Whiteman</strong>, University of Exeter Business School</li>
        
    </ul>
    
</div>
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