Qiang (Steven) Lu, University of Sydney

Jian Ni, Virginia Tech

Yanwen Wang, University of British Columbia

Ranjit Voola, University of Sydney

Junbin Gao, University of Sydney

This special issue examines how algorithmic systems shape markets, organizations, and consumer behavior beyond their technical applications. The focus extends to understanding how these systems influence competition, value distribution, market access, consumer decision-making, and broader societal outcomes including fairness, inclusion, and sustainability.

The call invites research across three interconnected domains: markets, consumers, and organizations. A key emphasis is balancing economic performance with social value creation, addressing algorithmic bias, pricing practices, and inequalities while identifying conditions under which algorithmic integration benefits society.

The special issue prioritizes practical research bridging marketing theory with real-world algorithmic system design and governance. Studies using diverse methodologies are welcomed, particularly those offering actionable insights for managers and policymakers.

Appel publié par European Journal of Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Algorithmic market shaping and platform ecosystems
• Consumer-algorithm interactions, trust and resistance
• Algorithmic personalisation and customer experience
• Pricing and fairness in algorithmic systems
• Bias, discrimination and inequality in algorithms
• Transparency, ethics, accountability and regulatory responses
• Strategic marketing capabilities and organisational adaptation
• Responsible AI adoption and implementation
• Sustainability and financial inclusion
• Societal impact and policy implications
• Managerial decision-making
• Interdisciplinary and industry-engaged research

Timeline

• September 25, 2026: Opening date for manuscripts submissions
• February 28, 2027: Closing date for manuscripts submission

Hiram Ting, Asia Pacific University of Technology and Innovation

Ziyi Gao, Yunnan University of Finance and Economics

Zhengxin Li, Tsinghua University

Jungyun Hur, California State University, Sacramento

Rawan Nimri, Griffith University

Alicia Orea-Giner, Universidad Rey Juan Carlos

Origin-linked foods—including geographical indications, protected designations of origin, regional specialties, and heritage foods—operate as quality cues, collective brands, and territorial-development resources. While these systems are substantial across Europe, China, Mexico and the United States, significant research questions remain about how origin claims become credible and valuable to consumers and markets.

This special issue investigates three interconnected dimensions: how consumers understand and value origin authenticity; how certification and traceability systems govern markets and verify provenance; and how the resulting benefits and risks are distributed among producers, processors, retailers and places. The call welcomes empirical, conceptual and review articles using diverse methodologies, with particular interest in work from underrepresented regions.

Appel publié par British Food Journal. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer understanding of geographical indications and origin labels
• Origin cues and brand authenticity
• Willingness to pay and food-system trust
• Interactions among origin, price, quality, safety, sustainability and health claims
• Storytelling and cultural meaning in authenticity claims
• GI/PDO/PGI certification systems as collective brands
• Traceability and provenance verification
• Food fraud and counterfeiting
• Digital certificates, QR codes and blockchain verification
• Producer coordination and supply-chain governance
• Price premium distribution along value chains
• Rural livelihoods and cultural knowledge
• Biodiversity and environmental sustainability
• Scaling and standardisation
• Digital platforms and e-commerce
• Cross-border markets
• Wild and foraged foods

Timeline

• October 1, 2026: Opening date for manuscript submissions
• May 31, 2027: Closing date for manuscript submissions

This special issue seeks research exploring how consumers can make wiser choices and how innovation can better serve consumer and societal flourishing. The focus encompasses understanding consumer wisdom—the capacity for informed, ethical, and sustainable decision-making—alongside innovations designed to promote wellbeing rather than merely maximize consumption. The work also addresses how public policy can create environments that support these goals.

The special issue welcomes research from marketing, economics, public policy, behavioral science, and related disciplines that examines the interconnections between consumer behavior, innovation strategies, and policy frameworks. Submissions may explore mechanisms for improving consumer decision-making, designing responsible innovation, and implementing policies that advance both individual and collective flourishing.

Appel publié par Journal of Public Policy & Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer wisdom and informed decision-making
• Wiser innovation for sustainable and ethical consumption
• Public policy approaches to promote consumer flourishing
• Behavioral economics and consumer protection
• Sustainable consumption patterns
• Ethical innovation and corporate responsibility
• Digital literacy and consumer empowerment
• Health-conscious consumption
• Environmental sustainability in consumer behavior
• Social equity in marketplace access

Kacy Kim, Bryant University

Changju Kim, Ritsumeikan University

Hsuan-Ting Chen, Chinese University of Hong Kong

Yoon Hi Sung, Yonsei University

Influencer advertising has become a central form of brand communication, evolving beyond traditional supplementary social media tactics. Brands increasingly leverage influencers, creators, livestream hosts, virtual personalities, and AI-generated personas to communicate persuasive messages and build consumer relationships. The special issue examines influencer advertising as a distinctive form of persuasive communication, recognizing that its power stems from embedded messages in personal narratives, lifestyle content, entertainment, and creator-audience relationships, increasingly enhanced by AI and synthetic content.

The effectiveness of influencer advertising raises important concerns about unintended consequences. When consumers perceive influencer content as overly commercialized, deceptive, or inauthentic, it may generate skepticism and distrust. Emerging challenges including deepfakes, manipulated content, synthetic media, and privacy concerns highlight the need to examine both the persuasive power and potential harms of influencer advertising.

Appel publié par International Journal of Advertising. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Influencer advertising as a distinctive form of advertising and persuasive communication
• Influencers as advertising sources, endorsers, creators, brand partners, cultural intermediaries, and social influence agents
• Boundaries among authentic expression, commercial persuasion, sponsored content, branded entertainment, native advertising, electronic word-of-mouth, and public relations
• New theoretical frameworks for understanding influencer advertising
• Source credibility, expertise, authenticity, relatability, attractiveness, perceived similarity, and trustworthiness
• Influencer–brand fit, product fit, audience fit, and value congruence
• Message design, storytelling, humor, emotion, lifestyle appeals, visual execution, language, tone, and aesthetics
• Product demonstrations, reviews, tutorials, testimonials, livestreams, short-form videos, and experiential advertising formats
• Attitudes toward influencer ads, sponsored content, influencers, and brands
• Persuasion knowledge, skepticism, advertising recognition, advertising literacy, and resistance
• Parasocial and trans-parasocial relationships, emotional attachment, perceived intimacy, reciprocity, interaction, and co-creation
• Brand attitudes, purchase intentions, brand trust, brand equity, consumer loyalty, and long-term brand relationships
• Effects of influencer advertising across the customer journey and across product, service, nonprofit, health, public policy, and social cause contexts
• Virtual influencers, AI-generated influencers, synthetic creators, digital avatars, and AI-assisted content production
• Generative AI, deepfakes, synthetic media, and manipulated influencer content in advertising
• Personalized and tailored influencer advertising and consumer receptivity to personalized influencer messages
• Privacy concerns, perceived intrusiveness, surveillance concerns, consumer autonomy, and perceived control
• Livestream interaction, real-time persuasion, social commerce, and shoppable content
• Authenticity, identity, humanness, anthropomorphism, disclosure, and trust in synthetic or AI-assisted influence
• Conditions under which influencer advertising backfires, including distrust, avoidance, influencer fatigue, and perceived inauthenticity
• Hidden persuasion, sponsorship disclosure failures, deceptive advertising, misinformation, and corrective interventions
• Deepfakes, manipulated influencer content, synthetic media, fabricated endorsements, and AI-generated claims
• Consumer well-being, vulnerable audiences, representation, diversity, sustainability, regulation, and public trust

Timeline

• January 15, 2027: GMC Tokyo 2027 submission deadline
• July 22, 2027: GMC Tokyo 2027 Conference
• September 1, 2027: Special issue submission window opens
• September 30, 2027: Special issue submission deadline

Marketing practice is being transformed by technological advances, geopolitical shifts, economic pressures, and growing demands for sustainability and social responsibility. Retail environments serve as key sites where these transformations unfold, with both physical and digital channels becoming laboratories for new consumer engagement and adaptive strategies. Consumers now demand greater brand ethics, transparency, and societal contributions, while external disruptions like supply chain fragility, inflation, and geopolitical tensions reshape pricing and sourcing. Simultaneously, artificial intelligence and platform ecosystems are fundamentally changing how consumers access information and make purchase decisions.

Appel publié par Journal of Consumer Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer responses to global disruptions (e.g., inflation, supply chain fragility, climate events, tariffs, war)
• Impact of AI, automation, and platform-based ecosystems on consumer well-being and happiness
• How to enhance responsible consumption (e.g., reducing food waste and increasing adoptions of green energy and public transportation)
• How to serve marginalized and disadvantaged consumers and enhance equality among gender, race, ethnicity, and socioeconomic status through marketing and equitable practices
• Evolving consumer purchase patterns and consumption practices around brand ethics, transparency, and sustainability
• How firms can navigate sociopolitical activism (e.g., Should brands take a stand or remain silent?)
• Recalibrating brand-consumer relationships in times of social and political polarization
• Cross-cultural and cross-generational consumer insights in a post-globalization era
• Retail innovation in response to external forces, trends, disruptions, and shifting consumer expectations
• Marketing strategies for enhancing trust, loyalty, engagement in uncertain environments

Timeline

• August 15, 2026: Opening date for manuscripts submissions
• October 15, 2026: Closing date for manuscripts submission

Mark Yi-Cheon Yim, University of Massachusetts Lowell

Esther Kang, University of Bristol

The rapidly evolving landscape of home robotics presents new opportunities for advertising and marketing. With advances in physical AI making robots more capable of interacting in everyday environments, and demographic shifts creating increased demand for in-home robotics, major technology companies are now commercializing robots for caregiving and other household functions. These robots offer a novel channel for brand engagement, as human-robot interactions can foster emotional connections that position robots as both companions and marketing agents.

This special issue seeks high-quality research examining the intersection of robotics, marketing, and advertising. The journal invites contributions exploring how consumers engage with robotic agents, how these interactions affect brand perception and consumer behavior, and how marketing strategies can effectively leverage robotic technologies. Research employing diverse methodologies and addressing topics ranging from human-robot interaction psychology to ethical and privacy considerations is welcome.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Human–Robot Interaction: Psychological effects of perceived vitality, animacy, and agency in brand-representative robots
• Social and Relational Marketing: Use of social robots to build brand loyalty, foster parasocial relationships, and address consumer isolation through interactive engagement
• Care Robotics: Roles of interactive robots in home and specialized contexts, including navigation, product recommendation, and customer service
• Technology Adoption: Factors and mechanisms that influence consumer adoption of robots in domestic settings
• Experiential and Event Marketing: Effectiveness of robotic installations in creating immersive brand experiences and interactive out-of-home (OOH) advertising
• Ethical and Privacy Considerations: Issues of consumer trust, data privacy, and the ethical implications of autonomous data collection by robotic agents in advertising and marketing contexts
• Measurement and Metrics: Development of frameworks for assessing ROI and consumer engagement in human–robot interactive advertising campaigns

Timeline

• October 10, 2027: Manuscript deadline

Ricardo Costa-Climent, University of Valencia

Steve D'Alessandro, Edith Cowan University

By centring mechanisms (identity, norms, trust/fairness, agency, and risk–value trade-offs), this special issue aims to explain when and why new ways of doing business achieve social impact through consumer behaviour, and how organisations can design enduring, equitable, and scalable change.

Appel publié par Journal of Consumer Behaviour. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Identity mechanisms in business innovation
• Norms and their role in social change
• Trust and fairness in organizational design
• Agency in consumer behavior and social impact
• Risk-value trade-offs in business models
• Consumer behavior and social impact achievement
• Design of enduring and equitable organizational change
• Scalable business models for social change

Timeline

• February 15, 2026: Submission window opens
• September 15, 2026: Submission deadline

Rahul Sindhwani, Indian Institute of Management – Sambalpur

Varsha Jain, ESSCA School of Management

Justin Zhang, University of North Florida

Sudhir Rana, Liwa University

This Special Issue aims to advance both theory and practice regarding consumer behavior in the age of agentic AI. Theoretically, it seeks to deepen understanding of how autonomous AI agents influence fundamental consumer processes such as decision-making, trust, perceived autonomy, and engagement.

Appel publié par Journal of Consumer Behaviour. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer decision-making with autonomous AI agents
• Trust in agentic AI systems
• Perceived autonomy in AI-influenced consumer processes
• Consumer engagement with autonomous AI agents
• Theoretical frameworks for agentic AI and consumer behavior
• Practical applications of agentic AI in consumer markets
• Autonomous agents and fundamental consumer processes

Timeline

• July 1, 2027: Submission window opens
• December 31, 2027: Submission window closes

Appel publié par Business Horizons. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• September 1, 2026: Full paper submission deadline

Kirsten Cowan, University of Edinburgh

Yang Feng, University of Florida

Seth Ketron, University of St. Thomas

Aidin Namin, Loyola Marymount University

Appel publié par Journal of Advertising Research. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• How advertisers can effectively leverage AI-generated content and zero-click searches to reach their target audiences
• The impact of AI-generated content on search results and consumer decision-making
• The evolution of SEO strategies in response to AI-driven search algorithms
• The role of AI in shaping consumer journeys and experiential marketing
• How AI has shifted and/or will shift psychological mechanisms in search, including but not limited to empowerment, attention, memory, processing styles, and cognitive bias
• How social, cultural, and other contextual differences might lead different consumer segments or markets to react to and utilize AI differently in search
• The role of AI in relation to marketer-controlled vs. nonmarketer-controlled sources of information (e.g., ads or website content vs. customer reviews or social media) and consumers' relative reliance on each
• The effects of AI on speed, locus of control, and effort in consumer search
• The potential for AI-driven advertising to enhance or undermine consumer trust and brand loyalty
• The impact of AI on ad pricing and revenue models, including the potential for more nuanced and contextual pricing strategies
• The role of AI in facilitating more personalized and relevant advertising search experiences, and the potential trade-offs with consumer privacy
• The need for new metrics and benchmarks to measure the effectiveness of AI-driven advertising campaigns, and the potential for AI to provide more granular and actionable insights into consumer behavior and preferences
• The potential for AI to create more intimate and human-like interactions with consumers
• The ethical implications of AI-driven search and advertising practices
• The future of search interfaces, including voice-activated, image-based, and multimodal search
• The interplay between AI-generated search experiences and consumer autonomy
• The implications of AI-driven search ecosystems for market competition and brand visibility
• The role of AI transparency and explainability in consumer trust and regulatory compliance
• The sustainability and environmental impact of AI-driven search and advertising ecosystems
• Cross-platform integration and continuity in AI-mediated consumer journeys
• How the reduced visibility of paid versus organic influence in conversational AI affects consumer understanding, disclosure, and trust in recommendations
• How the growing tendency to treat AI systems as social or companion-like partners might reshape the value of impressions, expectations of authenticity, and marketplace pricing for AI-mediated advertising interactions

Timeline

• June 1, 2026: Submission window opens
• September 7, 2026: Manuscript deadline

Kacy Kim, Bryant University

Junghoon Moon, Seoul National University

Lamberto Zollo, University of Milan

Riccardo Rialti, University of Siena

Appel publié par International Journal of Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Sustainability and pro-social appeals in food advertising (e.g., eco-friendly packaging, plant-based diets, food waste reduction)
• AI and digitalization in food advertising (e.g., personalization, predictive analytics for targeting, generative AI in creative production, AI–human collaboration)
• Virtual influencers and AI-driven brand ambassadors
• Algorithmic bias, fairness, and inclusivity in AI-powered targeting
• Data privacy, trust, and consumer acceptance of AI-driven food advertising
• Influencer and social media advertising (e.g., Mukbang, celebrity chefs, and co-creation, live-stream commerce)
• Immersive and experiential food advertising (e.g., AR/VR tasting, hybrid in-store activations, branded pop-ups)
• Sensory and symbolic persuasion (e.g., ASMR, soundscapes, anthropomorphism, emojis, playful cues)
• Consumer behavior and psychology in food advertising
• Consumer identity, culture, and lifestyle in food advertising (e.g., dietary regimes, cultural and religious values)
• Aspirational and status signaling in food advertising (e.g., luxury foods, fine wines, gourmet products)
• Consumer response to nutritional labeling (e.g., interpretation of health claims, wellness framing, and persuasive effects)
• Ethics, responsibility, and transparency in food advertising (e.g., trust, greenwashing, health-washing, targeting vulnerable consumers)
• Regulatory issues in food advertising (e.g., advertising to children, health and sustainability claims)
• Advertising strategy and effectiveness
• Cross-cultural and global perspectives in food advertising

Timeline

• July 1, 2026: Direct submission window opens
• August 31, 2026: Full paper submission deadline

The global food system is undergoing profound transformation driven by growing concerns about climate change, biodiversity loss, animal welfare, public health, and the long-term sustainability of livestock-based production models. Against this backdrop, alternative proteins, including cultured meat, plant-based meat analogues, insect-based products and novel dairy substitutes, have emerged as promising pathways for addressing environmental pressures while meeting evolving consumer expectations for ethical, healthy and sustainable diets. Although consumer research on these products has expanded rapidly, a comprehensive understanding of how alternative proteins reshape the broader agrifood system remains limited. Existing studies often address consumption, production, regulation, and socio-cultural dynamics in isolation, leaving significant knowledge gaps regarding value-chain restructuring, producer adoption, economic feasibility, and governance.

Appel publié par British Food Journal. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer acceptance, preferences, and willingness to pay for alternative meats and dairy products
• Farm-level decision-making and economic feasibility of adopting alternative-protein production systems
• Sustainability, environmental and life-cycle assessments of alternative protein supply chains
• Regulatory frameworks, certification, labelling, and standards for emerging protein products
• Cultural, ethical, and societal narratives shaping acceptance and legitimacy
• Communication, trust-building, and transparency strategies across the supply chain

Timeline

• November 30, 2026: Closing date for manuscript submissions

In 2025, record-breaking temperatures, escalating global political unrest, and a looming economic recession have intensified consumer anxiety, increasing pressure and expectations around their purchasing decisions worldwide. As people face these global challenges, they are more frequently choosing sustainable options, which fundamentally transform the connection between consumption and societal well-being. Sustainability is defined as "meeting the needs of the present without compromising the ability of future generations to meet their own needs". Although often linked to environmental issues, sustainability includes three interrelated dimensions: environmental (the natural world), social (people and communities), and economic (long-term prosperity), commonly referred to as the triple bottom line, or the "3Ps": people, planet, and profit.

Appel publié par International Marketing Review. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer Identity and Orientation: How do consumer identities—such as global, local, or cosmopolitan—influence the choice between global sustainable brands and local eco-friendly alternatives?
• Country-of-Origin Effects: How does a product's country of origin interact with its sustainability claims? How do consumers evaluate a "green" product from a country perceived to have a poor environmental or labor record?
• Consumer Ethnocentrism and Animosity: Beyond general product evaluations, how do ethnocentric or animosity-driven tendencies specifically affect consumer receptivity to foreign sustainable innovations or environmental campaigns?
• Global vs. Local Brands: Do consumers place more trust in the sustainability promises of global brands or local brands? How do consumers perceive and respond to local brands that use sustainability as a point of differentiation against multinational competitors?
• Psychic Distance: How does the perceived psychic or cultural distance to a foreign country influence a consumer's engagement with sustainability issues originating from that country (e.g., concern for distant labor practices or environmental disasters)?
• Pro-Environmental Behavior: What are the key cross-cultural drivers of and barriers to pro-environmental behaviors? How do cultural values such as individualism/collectivism, long-term orientation, or uncertainty avoidance explain variations in consumer engagement?
• Circular Economy Practices: What cultural factors facilitate or hinder consumer participation in the circular economy as a customer, user, or end-of-life product holder? How do perceptions of hygiene, ownership, and waste influence the adoption of practices like renting, repairing, or buying secondhand or refurbished/reconditioned products across markets?
• Sustainable Communication and Persuasion: What is the cross-cultural effectiveness of different sustainability appeals (e.g., guilt, hope, social norms) in global advertising? How do consumers in high-context versus low-context cultures interpret green messaging?
• Perceptions of Greenwashing: Are consumers in some cultures more skeptical or adept at detecting corporate greenwashing? How does the level of institutional trust in a country affect consumer perceptions of the credibility of corporate sustainability claims?
• Ethical Consumption Trade-offs: How do consumers in different parts of the world prioritize and navigate trade-offs between different dimensions of sustainability (e.g., choosing between a locally produced product with more packaging versus an imported fair-trade product with a higher carbon footprint)?

Timeline

• January 15, 2026: Special session at 2026 Global Fashion Management Conference submission deadline
• May 15, 2026: Virtual paper workshop registration deadline
• November 1, 2026: Opening date for manuscript submissions
• January 31, 2027: Closing date for manuscript submissions

Victoria-Sophie Osburg, Catholic University Eichstätt-Ingolstadt

Dina Khalifa, Regent's University London

Jonas Holmqvist, KEDGE Business School Bordeaux

Vignesh Yoganathan, Aston University

The concept of luxury is undergoing significant changes in the digital age, merging traditional ideas of exclusivity and craftsmanship with innovative digital experiences. Technology increasingly influences our daily lives as luxury brands increasingly apply digital tools to enhance the customer experience, reshaping the luxury markets and fundamentally altering how luxury is perceived, experienced, and consumed. Additionally, changing societal norms and consumer expectations require luxury brands to engage in new ways, such as through brand activism. This transformation impacts how luxury brands connect with consumers and deliver value.

Virtual contact points are increasingly replacing or supplementing human interactions, providing personalized and seamless experiences. Consumers can now display their luxury consumption on social media and explore and interact with luxury products through immersive virtual experiences, such as digital flagship stores, which blur the lines between physical and digital realms. Furthermore, digital technologies enable unprecedented levels of personalization.

Appel publié par European Journal of Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Drivers of consumer adoption of technological solutions in luxury markets
• The evolving understanding of luxury among consumers in the digital age
• The impact of digital technologies on luxury value perceptions and consumer experiences
• Consumers' preferences and needs regarding the joint implementation of technology and a human touch in luxury consumption
• Consumer reactions to virtual luxury goods and experiences
• Consumer agency and engagement in luxury through digital tools
• Tensions that consumers face when brands integrate luxury with technology
• Luxury brands' opportunities to navigate technological innovation while maintaining brand heritage
• Managing the paradox of the ephemerality of technology with the permanence of luxury brand identity
• The role of social media and influencers in shaping digital luxury consumption, including virtual influencers
• The integration of physical and digital luxury experiences in omnichannel strategies
• Consumers' ethical considerations in virtual luxury markets, including sustainability, traceability, and inclusivity
• Generational differences in the adoption of digital luxury experiences and how luxury brands can cater to cross-generational consumer needs

Timeline

• March 6, 2026: Opening date for manuscripts submissions
• November 30, 2026: Closing date for manuscripts submission