Elisa Salvador, ESSCA School of Management

Carmen Pérez-Cabañero, Universitat de Valencia

This special issue examines how consumption of cultural and creative products is evolving in contemporary "phygital" contexts where digital and physical experiences merge. The call seeks papers addressing contemporary theories of consumer behaviour, novel methodologies, and factors spanning economic, psychological, social, and technological dimensions that shape how people engage with cultural offerings.

The issue aims to map current consumption trends at individual and societal levels, identify best practices, and address gaps in academic understanding of how cultural industries are adapting to rapid societal transformation. It focuses on ten cultural domains including heritage, archives, libraries, publishing, visual arts, performing arts, audiovisual media, architecture, advertising, and crafts.

The special issue recognizes that cultural and creative industries are responding to challenges through innovation in digital environments, extended reality technologies, and sustainable practices. Papers should explore how these emerging practices contribute to individual wellbeing and broader social benefits such as education, intercultural dialogue, and social cohesion.

Appel publié par Arts and the Market. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Cultural and Creative Industries (CCIs) consumption patterns in phygital environments
• Consumer behaviour theories and frameworks related to cultural products and services
• Qualitative and quantitative methodologies for studying cultural consumption
• Economic, psychological, social, and technological factors influencing purchasing decisions for cultural goods
• Case studies of consumption trends across different geographic and cultural contexts
• Phygital experiences integrating digital and physical elements in cultural settings
• Role of artificial intelligence and extended reality technologies (augmented reality, virtual reality) in cultural consumption
• Sustainability and circular practices in CCIs
• Impact of CCIs on regional development, economic growth, cultural innovation, and social cohesion
• Memorability and wellbeing benefits of phygital cultural experiences

Timeline

• July 15, 2026: Opening date for manuscripts submissions
• February 15, 2027: Closing date for manuscripts submission

A. R. Shaheen Hosany, Hult International Business School

Seongsoo Jang, Cardiff University

The environmental crisis is reshaping how people consume, yet a persistent gap exists between consumers' stated sustainability values and actual behaviour. Marketing research must move beyond measuring intentions to understanding how sustainability is enacted in real-world contexts, where affordability, convenience and competing priorities constrain behavioural change.

This special issue seeks research examining the intersection of sustainability theory and practice, particularly studies exploring lived experiences of sustainable consumption and marketing's role in enabling meaningful behavioural change. The issue welcomes conceptual, qualitative, quantitative, experimental and mixed-methods contributions that connect rigorous theoretical development with real-world sustainability challenges and generate actionable implications for businesses, policymakers and communities.

Appel publié par Journal of Strategic Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumers, everyday practices and sustainability transitions: How climate vulnerability reshapes consumer identities, aspirations, lifestyles and consumption practices; role of social influence, norms and communities; consumer willingness to sacrifice and pay for sustainability; emergence of repair, reuse, sharing and non-consumption
• Firms, brands, innovation and circular consumption: Translating sustainability theory into products and services; designing feasible and affordable sustainable practices; marketing strategy for repair and circular consumption; systemic change beyond individual responsibility
• Sustainability, inequality and systemic transformation: Moving beyond individual behavioural change to systemic transformation; distribution of sustainability transition costs; inequalities in capacity to participate; marketing contributions to policy design
• Digital technologies, marketing communications and behavioural change: Role of digital technologies, AI and platforms in sustainable consumption; social media and influencers shaping sustainability perceptions; digital marketing facilitating behaviour change without manipulation; creating conditions for sustainable behaviour
• Real-world evidence, experimental research and new methodological approaches: Transaction and behavioural data revealing actual consumption; causal impact of sustainability marketing interventions; natural experiments from environmental disruptions; data-driven discovery and theory development; mixed-methods approaches integrating qualitative and quantitative analysis

Timeline

• September 20, 2027: Submissions open
• December 20, 2027: Manuscript deadline

Pham Van Hau, Unitec Institute of Technology

Carolyn Strong, Cardiff University

Park Thaichon, University of Southern Queensland

This special issue focuses on the emerging intersection of artificial intelligence and sustainable marketing. AI technologies like machine learning and predictive analytics are rapidly transforming marketing practices, while sustainability challenges demand new approaches to shift consumption patterns and market systems. The special issue seeks research examining how AI-driven marketing influences sustainability outcomes at individual, organizational, and system-wide levels.

The integration of AI in marketing presents both opportunities and challenges for sustainability. AI tools can enable personalized sustainability nudges, improve resource efficiency, and support circular economy initiatives. However, concerns include algorithmic bias, privacy issues, transparency challenges, and the risk of reinforcing unsustainable consumption through hyper-personalized marketing. Understanding these dynamics is critical to ensure AI contributes positively to sustainable futures rather than exacerbating environmental and social challenges.

Appel publié par Journal of Strategic Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• AI nudging and recommender systems that encourage sustainable choices
• Consumer perceptions, trust, and acceptance of AI-enabled sustainability initiatives
• AI-driven segmentation for targeting sustainable consumption behaviours
• AI insights supporting sustainable product innovation and development
• AI applications in sustainability branding and communication
• Personalised marketing and its influence on responsible consumption
• Predictive analytics for reducing waste and overproduction
• AI-enabled platforms supporting reuse, repair, sharing, and circular consumption
• Transparency, fairness, and accountability in AI-driven marketing systems
• Consumer privacy and data ethics in sustainability-focused marketing
• Governance frameworks for responsible AI use in marketing
• Generative AI and sustainability communication
• Digital platforms enabling collaborative or sustainable consumption
• AI shaping sustainability narratives and consumer engagement
• Interactions between individual behaviour change and system-level transformation
• Policy and regulatory responses to AI-driven sustainability initiatives
• Cross-cultural perspectives on AI-enabled sustainability practices
• Role of generative AI in sustainability communication and storytelling
• Risks of misinformation or greenwashing through generative AI
• Consumer responses to generative AI–generated sustainability content
• Use of generative AI in sustainable product design and innovation

Timeline

• October 30, 2026: Manuscript deadline

Aude Rychalski, ESSCA School of Management

Varsha Jain, ESSCA School of Management

Elodie Jouny-Rivier, ESSCA School of Management

Anupama Ambika, IMT

This Special Issue invites interdisciplinary contributions exploring how emerging technologies like AI, AR, VR, XR, and others dynamically shape consumer emotions, eventually influencing identity and behaviour. The issue welcomes theoretical, empirical, and methodological paper submissions from consumer behaviour, consumer psychology, human technology interaction, digital media, and related areas.

The focus is on exploring the mechanisms, processes, and consequences in the context of technology-enabled emotion engineering. Additionally, discussions are encouraged on consumer autonomy, well-being, and broader implications of emotionally engineered consumer behaviour.

Appel publié par Journal of Consumer Behaviour. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• How emerging technologies (AI, AR, VR, XR, and others) shape consumer emotions
• Influence of technology-induced emotions on consumer identity and behaviour
• Mechanisms and processes of technology-enabled emotion engineering
• Consequences of emotionally engineered consumer behaviour
• Consumer autonomy in the context of emotional technology design
• Consumer well-being implications of emotion engineering
• Broader societal implications of emotionally engineered consumer behaviour

Timeline

• November 1, 2026: Submissions window opens
• December 30, 2026: Submissions window closes