kerostig | Tag : inter-organizational relationships https://kerostig.org/tag/inter-organizational-relationships/ Derniers appels à publications avec le tag 'inter-organizational relationships'. Mon, 05 Oct 2026 10:15:17 GMT https://validator.w3.org/feed/docs/rss2.html https://github.com/jpmonette/feed fr kerostig | Tag : inter-organizational relationships https://kerostig.org/public/favicon/android-chrome-96x96.png https://kerostig.org/tag/inter-organizational-relationships/ Notices : kerostig © 2026. Le texte des appels appartient à leurs éditeurs. <![CDATA[Well-Being in B2B Marketing: Rethinking B2B Marketing for a New Era]]> https://kerostig.org/call/emerald-well-being-in-b2b-marketing-rethinking-b2b-marketing-for-a-new-era/ emerald-well-being-in-b2b-marketing-rethinking-b2b-marketing-for-a-new-era Mon, 10 Aug 2026 23:47:12 GMT

This special issue advances interdisciplinary understanding of well-being in B2B marketing. It examines how well-being reshapes value creation, inter-organizational relationships, and sustainable business practices. Despite growing interest in individual-level well-being (e.g., salesperson burnout), B2B marketing lacks integrative frameworks examining well-being across inter-organizational networks. The special issue aims to develop a holistic and sustainability-oriented perspective on well-being within B2B markets.

Appel publié par Journal of Business & Industrial Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

  • Well-being and inter-organizational trust
  • Salesperson mental health and relational resilience
  • Governance, ESG and well-being integration
  • Network stability and ecosystem well-being
  • Servitisation and sustainable value co-creation
  • Measurement of well-being beyond financial KPIs
  • Interdisciplinary frameworks for B2B well-being

Timeline

  • March 31, 2026: Opening date
  • September 30, 2026: Closing date
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