Bryan T. McLeod, University of North Carolina at Pembroke

Jose Saavedra Torres, Northern Kentucky University

This special issue addresses how artificial intelligence is transforming marketing strategy education. As AI becomes increasingly integrated into marketing practice, educators must reconsider teaching approaches to prepare students for careers where human judgment and AI collaboration are central. The issue invites research on redesigning strategy courses, integrating AI into curriculum and pedagogy, and identifying how students can develop critical thinking and decision-making skills alongside AI literacy.

Submissions may include empirical research, conceptual articles, case studies, and pedagogical innovations examining opportunities and challenges of AI integration in marketing strategy courses. The scope encompasses curriculum redesign, experiential learning with AI, assessment methods in AI-enhanced environments, and faculty perspectives on teaching strategy with emerging technologies.

Appel publié par Marketing Education Review. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Redesigning the marketing strategy course for the age of AI
• Integrating AI throughout the strategic marketing planning process
• Teaching AI literacy within marketing strategy courses
• The evolving role of marketing strategy within the marketing curriculum
• Preparing students for AI-enabled marketing careers
• Balancing traditional marketing concepts with emerging AI technologies
• Teaching strategic thinking in AI-enhanced learning environments
• AI-assisted environmental scanning and situation analysis
• AI applications for SWOT analysis
• AI-assisted market segmentation, targeting, and positioning
• Competitive analysis using AI
• AI-supported strategic forecasting
• Teaching students when to rely on AI and when managerial judgment should prevail
• Human creativity and intuition in AI-supported strategy development
• AI-enhanced consulting projects
• Client-based learning using AI
• AI-generated marketing simulations
• AI-supported business competitions
• AI throughout the development of marketing plans
• AI-assisted strategic decision-making exercises
• Experiential learning that combines human judgment with AI capabilities
• Assessing strategic thinking in AI-supported classrooms
• Authentic assessments in marketing strategy education
• Oral defenses of AI-assisted marketing plans
• Measuring creativity and higher-order thinking in AI-enhanced environments
• Student perceptions of AI in marketing strategy courses
• AI's influence on strategic reasoning and decision quality
• Academic integrity within AI-supported strategy courses
• Faculty adoption of AI within marketing strategy instruction
• Best practices for integrating AI into capstone marketing courses
• Faculty perceptions of AI's impact on student learning
• Challenges associated with teaching marketing strategy in AI-rich environments
• The future role of the marketing strategy course
• Skills and competencies required of future marketing strategists
• Employer expectations for graduates entering AI-enabled organizations
• The relationship between AI, strategic thinking, and managerial decision making
• Human-centered competencies that remain essential despite advances in AI
• Emerging research directions related to marketing strategy education and AI

Timeline

• February 15, 2027: Manuscript submission deadline

Fred Basso, London School of Economics and Political Science

Nil Özçağlar-Toulouse, Université de Lille

Julien Troiville, ESG Université du Québec À Montréal

This special issue addresses the urgent need to rethink marketing's role in a post-growth future. With humanity facing catastrophic climate change caused primarily by human activity, marketing must shift from promoting unlimited consumption to supporting genuinely sustainable lifestyles. Post-growth, increasingly studied across environmental sciences, economics, and social sciences, challenges societies' dependence on economic growth and questions the link between prosperity and consumerism.

The special issue seeks contributions exploring three interconnected questions: how marketing can challenge growth-oriented systems and critique its own pro-growth practices; how marketing can support degrowth transitions and transform economic practices; and how marketing can function within a post-growth economy while meeting human needs within planetary boundaries. Contributions should bridge theory and practice, examining tensions between individual and systemic responsibility, alternative practices, and marketing's evolving role.

Appel publié par Recherche et Applications en Marketing (French Edition). Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• How marketing can challenge the status quo and question growth-oriented practices, including the critique of desire creation, ethical marketing practices, and the individualization of consumer responsibility
• How marketing can engage in degrowth practices and implement transformative strategies, including conceptual clarification of degrowth-related concepts and reinventing marketing practices and education
• How a post-growth economy can be maintained, including the transition from unlimited desires to meeting human needs within consumption corridors and the role of marketing in supporting sufficient lifestyles
• Critical examination of marketing's role in climate change and planetary boundaries, questioning the relationship between prosperity, productivism, and economic growth
• Marketing education and pedagogy in the context of post-growth transitions, including decolonial and indigenous perspectives
• Empirical and conceptual research addressing post-growth marketing from various theoretical, methodological, and disciplinary angles
• Research in non-WEIRD contexts and with decolonial and indigenous perspectives

Timeline

• May 1, 2026: Submission platform opens
• July 1, 2026: Special issue publication date
• January 15, 2027: Submission deadline