Qiang (Steven) Lu, University of Sydney

Jian Ni, Virginia Tech

Yanwen Wang, University of British Columbia

Ranjit Voola, University of Sydney

Junbin Gao, University of Sydney

This special issue examines how algorithmic systems shape markets, organizations, and consumer behavior beyond their technical applications. The focus extends to understanding how these systems influence competition, value distribution, market access, consumer decision-making, and broader societal outcomes including fairness, inclusion, and sustainability.

The call invites research across three interconnected domains: markets, consumers, and organizations. A key emphasis is balancing economic performance with social value creation, addressing algorithmic bias, pricing practices, and inequalities while identifying conditions under which algorithmic integration benefits society.

The special issue prioritizes practical research bridging marketing theory with real-world algorithmic system design and governance. Studies using diverse methodologies are welcomed, particularly those offering actionable insights for managers and policymakers.

Appel publié par European Journal of Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Algorithmic market shaping and platform ecosystems
• Consumer-algorithm interactions, trust and resistance
• Algorithmic personalisation and customer experience
• Pricing and fairness in algorithmic systems
• Bias, discrimination and inequality in algorithms
• Transparency, ethics, accountability and regulatory responses
• Strategic marketing capabilities and organisational adaptation
• Responsible AI adoption and implementation
• Sustainability and financial inclusion
• Societal impact and policy implications
• Managerial decision-making
• Interdisciplinary and industry-engaged research

Timeline

• September 25, 2026: Opening date for manuscripts submissions
• February 28, 2027: Closing date for manuscripts submission

Anthony Beudaert, University Toulouse – Jean Jaurès

Jean-Philippe Nau, University of Lorraine

Anna Schneider-Kamp, Syddansk Universitet

Søren Askegaard, Syddansk Universitet

This special issue addresses disability as a central dimension of contemporary markets and consumption. Building on recent scholarship including a previous JMM special issue on the disabling marketplace and the Cripped Marketing Manifesto, the collection seeks to move beyond foundational work on marketplace exclusion toward deeper investigations of embodied, temporal, and affective aspects of disabled market life. The issue invites contributions exploring what remains theoretically, methodologically, and practically unsaid about how disability reshapes our understanding of markets themselves.

Appel publié par Journal of Marketing Management. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Phenomenological and embodied accounts of impairment in consumption experiences
• Chronic illness, pain, and fatigue as market experiences
• Time, rhythm, and slowness in disabled temporalities and consumer culture
• Invisible impairments and misrecognition in market encounters
• Caregivers, support networks, and distributed consumption practices
• Autonomy, dependence, and interdependence in market participation
• Disability, aging, and embodied vulnerability across the life course
• Markets for aging bodies and assistive technologies
• Progressive conditions and shifting market participation over time
• Disability in the Anthropocene and environmental justice
• Capitalist ableism and market logics producing disability
• Accessibility barriers in retail, design, tourism, transport, and digital services
• Dis/abling infrastructures in built and digital environments
• Algorithmic discrimination and the platform economy
• Artificial intelligence and automation for consumers with disabilities
• Representation and commodification of disability in advertising and media
• Market activism and disability justice movements
• Policy and governance frameworks for accessible markets
• Historical and genealogical studies of accessible markets and assistive industries
• Medico-social sector as a market and commercialization of care
• Crip theory as a lens for consumer research
• Neurodiversity, diagnosis, and market effects
• Critique of normative consumer agency and the able-bodied consumer subject
• Intersectionality in disability and consumption
• Postcolonial and decolonial approaches to disability and markets
• Posthumanism and bodily augmentation in disability contexts
• New materialisms and assemblage approaches to embodied market relations
• Participatory and co-productive research methods in disability contexts
• Cripistemology as methodology centered on disabled lived experience
• Arts-based and alternative formats for knowledge-making
• Ethics, positionality, and politics of knowledge production in disability research
• Market activism as research practice
• Accessible dissemination and knowledge translation

Timeline

• May 17, 2027: Manuscript submission deadline

Jonatan Södergren, University of Bristol

Anthony Patterson, Lancaster University

Cele Otnes, University of Illinois Urbana-Champaign

This special issue seeks to establish literature as a valuable resource for marketing and consumer research. While marketing scholars have long studied stories and narratives, literary texts and literary theory remain underutilized in the field. The editors invite researchers to explore how novels, poetry, drama, and other literary forms can deepen our understanding of consumer behavior, brands, and markets in ways that complement traditional empirical approaches.

The issue welcomes three main types of contributions: studies using literary texts as empirical material to examine consumer culture; scholarship applying literary theory concepts to marketing phenomena; and reflections on literary methods and epistemologies in consumer research. Additionally, the editors invite work on how literature itself is marketed and consumed, including phenomena like BookTok, and submissions that experiment with literary and creative writing forms as modes of scholarly contribution when integral to the research.

Appel publié par Journal of Marketing Management. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• What insights can fiction provide for understanding contemporary consumer culture and marketing phenomena that remain inaccessible through conventional empirical approaches?
• How can specific concepts from literary theory be used as analytical tools for understanding contemporary consumer culture and branding practices?
• What epistemological assumptions are challenged when novels and other fictional texts are treated as legitimate data sources for understanding consumer culture?
• How can narratological concepts deepen our understanding of consumer journeys and marketing experiences?
• How do actors across the book industry (publishers, authors, booksellers) deploy marketing activities to increase the demand for literary works?
• What role does BookTok and other digital trends play in driving literary consumption?
• How can creative writing practices be integrated into consumer research?
• What forms of scholarly contribution become possible when researchers adopt literary or experimental modes of writing?

Timeline

• June 7, 2027: Manuscript deadline

Marketing practice is being transformed by technological advances, geopolitical shifts, economic pressures, and growing demands for sustainability and social responsibility. Retail environments serve as key sites where these transformations unfold, with both physical and digital channels becoming laboratories for new consumer engagement and adaptive strategies. Consumers now demand greater brand ethics, transparency, and societal contributions, while external disruptions like supply chain fragility, inflation, and geopolitical tensions reshape pricing and sourcing. Simultaneously, artificial intelligence and platform ecosystems are fundamentally changing how consumers access information and make purchase decisions.

Appel publié par Journal of Consumer Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Consumer responses to global disruptions (e.g., inflation, supply chain fragility, climate events, tariffs, war)
• Impact of AI, automation, and platform-based ecosystems on consumer well-being and happiness
• How to enhance responsible consumption (e.g., reducing food waste and increasing adoptions of green energy and public transportation)
• How to serve marginalized and disadvantaged consumers and enhance equality among gender, race, ethnicity, and socioeconomic status through marketing and equitable practices
• Evolving consumer purchase patterns and consumption practices around brand ethics, transparency, and sustainability
• How firms can navigate sociopolitical activism (e.g., Should brands take a stand or remain silent?)
• Recalibrating brand-consumer relationships in times of social and political polarization
• Cross-cultural and cross-generational consumer insights in a post-globalization era
• Retail innovation in response to external forces, trends, disruptions, and shifting consumer expectations
• Marketing strategies for enhancing trust, loyalty, engagement in uncertain environments

Timeline

• August 15, 2026: Opening date for manuscripts submissions
• October 15, 2026: Closing date for manuscripts submission

Pham Van Hau, Unitec Institute of Technology

Carolyn Strong, Cardiff University

Park Thaichon, University of Southern Queensland

This special issue focuses on the emerging intersection of artificial intelligence and sustainable marketing. AI technologies like machine learning and predictive analytics are rapidly transforming marketing practices, while sustainability challenges demand new approaches to shift consumption patterns and market systems. The special issue seeks research examining how AI-driven marketing influences sustainability outcomes at individual, organizational, and system-wide levels.

The integration of AI in marketing presents both opportunities and challenges for sustainability. AI tools can enable personalized sustainability nudges, improve resource efficiency, and support circular economy initiatives. However, concerns include algorithmic bias, privacy issues, transparency challenges, and the risk of reinforcing unsustainable consumption through hyper-personalized marketing. Understanding these dynamics is critical to ensure AI contributes positively to sustainable futures rather than exacerbating environmental and social challenges.

Appel publié par Journal of Strategic Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• AI nudging and recommender systems that encourage sustainable choices
• Consumer perceptions, trust, and acceptance of AI-enabled sustainability initiatives
• AI-driven segmentation for targeting sustainable consumption behaviours
• AI insights supporting sustainable product innovation and development
• AI applications in sustainability branding and communication
• Personalised marketing and its influence on responsible consumption
• Predictive analytics for reducing waste and overproduction
• AI-enabled platforms supporting reuse, repair, sharing, and circular consumption
• Transparency, fairness, and accountability in AI-driven marketing systems
• Consumer privacy and data ethics in sustainability-focused marketing
• Governance frameworks for responsible AI use in marketing
• Generative AI and sustainability communication
• Digital platforms enabling collaborative or sustainable consumption
• AI shaping sustainability narratives and consumer engagement
• Interactions between individual behaviour change and system-level transformation
• Policy and regulatory responses to AI-driven sustainability initiatives
• Cross-cultural perspectives on AI-enabled sustainability practices
• Role of generative AI in sustainability communication and storytelling
• Risks of misinformation or greenwashing through generative AI
• Consumer responses to generative AI–generated sustainability content
• Use of generative AI in sustainable product design and innovation

Timeline

• October 30, 2026: Manuscript deadline

Mark Yi-Cheon Yim, University of Massachusetts Lowell

Esther Kang, University of Bristol

The rapidly evolving landscape of home robotics presents new opportunities for advertising and marketing. With advances in physical AI making robots more capable of interacting in everyday environments, and demographic shifts creating increased demand for in-home robotics, major technology companies are now commercializing robots for caregiving and other household functions. These robots offer a novel channel for brand engagement, as human-robot interactions can foster emotional connections that position robots as both companions and marketing agents.

This special issue seeks high-quality research examining the intersection of robotics, marketing, and advertising. The journal invites contributions exploring how consumers engage with robotic agents, how these interactions affect brand perception and consumer behavior, and how marketing strategies can effectively leverage robotic technologies. Research employing diverse methodologies and addressing topics ranging from human-robot interaction psychology to ethical and privacy considerations is welcome.

Appel publié par Journal of Interactive Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Human–Robot Interaction: Psychological effects of perceived vitality, animacy, and agency in brand-representative robots
• Social and Relational Marketing: Use of social robots to build brand loyalty, foster parasocial relationships, and address consumer isolation through interactive engagement
• Care Robotics: Roles of interactive robots in home and specialized contexts, including navigation, product recommendation, and customer service
• Technology Adoption: Factors and mechanisms that influence consumer adoption of robots in domestic settings
• Experiential and Event Marketing: Effectiveness of robotic installations in creating immersive brand experiences and interactive out-of-home (OOH) advertising
• Ethical and Privacy Considerations: Issues of consumer trust, data privacy, and the ethical implications of autonomous data collection by robotic agents in advertising and marketing contexts
• Measurement and Metrics: Development of frameworks for assessing ROI and consumer engagement in human–robot interactive advertising campaigns

Timeline

• October 10, 2027: Manuscript deadline

Reem Khamis Hamdan, The University College of Bahrain

Marketing has evolved beyond economic value creation to encompass broader social impacts, particularly as digital technologies like artificial intelligence and big data become deeply embedded in society. These advancements enable marketing strategies that influence not only consumer behavior but also societal values and well-being, raising critical questions about ethical implications and power dynamics that remain underexplored in academic literature.

This special issue invites research examining how strategic marketing enabled by technology reshapes society and the accompanying ethical and power concerns. The editors seek both theoretical and empirical contributions that illuminate the relationship between marketing strategies and society, with particular emphasis on ethical issues, power imbalances, and societal consequences of marketing in digital environments.

Appel publié par Journal of Strategic Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Ethical concerns of AI marketing
• Bias and fairness of marketing algorithms
• Digital surveillance and the privacy of consumers
• Power relations and manipulation of consumers by digital marketing
• Social responsibility of influencer marketing
• Mental health/well-being of consumers
• Multidisciplinary marketing and digital inequality
• Power of platforms over consumers
• Social responsibility of marketing and ESG
• Multidisciplinary marketing of brands
• Multidisciplinary marketing in vulnerable communities
• Multidisciplinary marketing of technology and the transformation of the identity of consumers
• Multidisciplinary marketing of the attention economy
• Multidisciplinary marketing strategies during social crises/uncertainty

Timeline

• October 26, 2026: Manuscript deadline

Diletta Acuti, University of Bath

Mario Campana, University of Bath

Anirban Mukhopadhyay, Bayes Business School

Jens Nordfält, University of Bath

Anne Roggeveen, Babson College

This special issue seeks scholarly research at the intersection of psychology and marketing that produces practical and societal impact. Impact is defined as research that creates positive change beyond academia by addressing real-world issues or providing clear benefits to individuals, organizations, and society. The issue welcomes research from various perspectives, including those developed through partnerships with policymakers, business leaders, nonprofit organizations, and consumer groups.

Submissions should offer rigorous analysis grounded in relevant theory while providing insights into how research can advance theory, influence practice, and address pressing societal challenges. Field-based research is particularly encouraged. The central criterion for acceptance is evidence that research generates meaningful impact on different stakeholders.

Appel publié par Psychology and Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Conceptual contributions that offer new frameworks that help practitioners or society
• Methodological perspectives that offer new or revised methodologies to help achieve and measure real-world impact
• Questions studied empirically from many perspectives, including, but not limited to, those of consumers, retailers, brands, policymakers, nonprofit organizations, communities, and non-human beneficiaries
• Impact articles that offer concrete evidence that supports the impact that the research have on different stakeholders

Timeline

• June 15, 2026: Open for Submission
• September 15, 2026: Submission deadline

Appel publié par Journal of International Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• October 31, 2026: Manuscript submission deadline

Jenny Le, VinUniversity

Helen Chun, Cornell University

Sara Quach, Griffith University

Park Thaichon, University of Southern Queensland

This Special Issue aims to advance ethics of algorithmic persuasion in marketing. It seeks to fill the critical gaps related to the underexplored mechanisms by which AI technologies construct, amplify, or mitigate consumer vulnerability; the limited empirical evidence on how privacy risks intersect with persuasion strategies; and the insufficient integration of ethical principles into the design of AI-powered marketing systems.

Appel publié par Journal of Consumer Behaviour. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Mechanisms by which AI technologies construct, amplify, or mitigate consumer vulnerability
• Privacy risks and their intersection with persuasion strategies
• Ethical principles in the design of AI-powered marketing systems
• Ethics of algorithmic persuasion in marketing

Timeline

• July 1, 2027: Submission window opens
• August 30, 2027: Submission deadline

Stéphanie Nguyen, Aix-Marseille Université

Isabelle Prim-Allaz, Université Lyon 2

Valérie Renaudin, Université Paris Dauphine - PSL

Ce numéro spécial porte sur la relation client. Il s'adresse aux chercheurs et aux praticiens intéressés par les enjeux contemporains de la gestion de la relation client et ses évolutions.

Appel publié par Décisions Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• September 30, 2026: Date limite de soumission
• October 11, 2026: Date limite de soumission

Appel publié par International Journal of Research in Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• November 30, 2026: Full paper submission deadline

Appel publié par International Journal of Research in Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• October 30, 2026: Full paper submission deadline

Antonella Cammarota, International University of Monaco

Jessica Vredenburg, Auckland University of Technology

Benjamin Rosenthal, Getulio Vargas Foundation

Brand activism has evolved into a mainstream corporate practice where companies and executives publicly engage with controversial socio-political issues. While existing literature has explored authenticity, ideology, and corporate strategies in brand activism, there remains a significant gap regarding its broader social and transformative impacts. The phenomenon has expanded across diverse contexts including non-profits, universities, CEOs, and consumers, and is studied in B2B markets, the luxury sector, and globally.

Recent developments suggest that brand activism is undergoing significant transformation. Since late 2024, many major corporations have withdrawn from diversity and inclusion commitments, scaled back activist visibility on social media, and reduced socio-political content. This shift, driven by rising populism, geopolitical conflicts, and societal polarisation, highlights a critical disconnect between existing theoretical frameworks and evolving real-world practices that scholars struggle to capture adequately.

Appel publié par Journal of Marketing Management. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Changes in Brand Activism Strategies – Is brand activism taking a new form? Are we witnessing the rise of less visible, more strategic, or quieter modes of activism? How do activist brands act in the current landscape?
• Emerging Brand Activist Contexts – How, and to what extent, does brand activism manifest across different political, cultural, and geographical contexts? Particular attention is invited to the Global South and emerging markets, where civil liberties, media pluralism, or legal protections for civil rights may be limited or contested.
• Institutional Actors as Activist Agents – What happens when universities, public institutions, public figures, or cultural organisations engage in activist practices? How do these actors influence public discourse, shape political debate, or redefine the boundaries of market responsibility?
• The Transformative Effect of Brand Activism – Can marketing-driven activism lead to lasting social change, or is it ultimately limited to symbolic gestures and market-oriented performance goals?
• International and Transnational Dimensions of Activism – How does activism unfold across national borders, global supply chains, and international institutions? What new conditions arise when brand activism is framed as a systemic, transnational commitment?
• Backlash, Culture War, and Polarisation – How brand activism is affected when social and institutional risks emerge, corporate activism provokes ideological resistance, public fatigue, or consumer boycotts? How has the context of rising populism affected the conditions for brand activism?
• Consumer Activism and Spaces of Expression – Has consumer activism changed? If so, how do activist consumers influence brand strategies, communication, and positioning? How do new forms of digital and/or offline spaces affect how consumer activists express their demands, critiques, or support? Are there changes in the relationships between brands and consumer activists?
• Authenticity and Consumer Activism - How can we critically differentiate between authentic brand activism and opportunistic appropriation of activist discourse? Have consumers' understandings of authentic brand activism changed amid current shifts in the sociocultural context?
• Artificial Intelligence and Activist Contents – How is artificial intelligence transforming the creation, personalisation, and dissemination of activist messages? What ethical, moral, and authenticity-related concerns arise when activism is mediated by machine-created content?
• Shifting Channels of Activist Communication – To what extent has sociopolitical pressure prompted a shift in activist communication from open, accessible platforms - such as social media - to more niche, closed (not public) or offline spaces? What are the implications of this relocation of activism visibility and audience engagement regarding brand activism practices and social impact?
• Activism and the Depoliticisation of Society – What are the potential connections between brand activism and the depoliticisation of society? Does brand activism foster genuine political engagement and collective mobilisation, or does it risk causing activism fatigue, depoliticising conflict and reinforcing dominant ideologies? How can we critically assess the boundaries between symbolic engagement and meaningful transformation?
• Measuring Systemic Impact – How can we assess the broader societal effects of brand activism beyond corporate performance indicators or consumer responses? What critical or participatory methodologies are needed to evaluate systemic change?

Timeline

• September 30, 2026: Manuscript deadline