Stefano Bresciani, University of Turin

Vincenzo Capizzi, University of Piemonte Orientale

Christian Fisch, University of Luxembourg

Lars Hornuf, TUD Dresden University of Technology

Ciro Troise, University of Turin

This special issue invites research exploring the evolving landscape of crowdfunding as both a financing mechanism and investment vehicle. The call seeks to understand how crowdfunding is changing and will change in the future, particularly considering technological advancements and their differential impacts across crowdfunding models.

Submissions should address topics spanning the complete crowdfunding lifecycle, from venture development and investor performance through post-investment relationships, as well as broader themes including sustainability, internationalization, regulatory developments, and the role of academic institutions. The special issue welcomes contributions from diverse disciplinary and methodological perspectives that shed light on opportunities and challenges within the crowdfunding ecosystem.

Appel publié par Venture Capital. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Designing the crowdfunding of the future
• The future of crowdfunding
• Impact and effects of new technologies on different types of crowdfunding
• New venture development and performance in the post crowdfunding campaign phase
• Consequences for investors and firms of unsuccessful crowdfunding campaigns
• Entrepreneurs preferences in seeking one crowdfunding form over another
• Failures and post-failure scenarios of crowdfunding initiatives
• Challenges and opportunities for crowdfunded ventures
• Internationalization processes and strategies through crowdfunding
• Benefits and risks for existing and prospective crowdfunding investors
• Performance of crowdfunding investments
• Investors post-investment relationships
• Role of investors in the post-campaign phase
• Academic institutions and crowdfunding
• Sustainability and crowdfunding
• Innovation in crowdfunding
• Digital transformation solutions for crowdfunding
• Regulatory reforms and perspectives, policy tools

Timeline

• December 31, 2026: Manuscript deadline

Eunju Ko, Yonsei University

Teresa Sádaba, ISEM Fashion Business School, Universidad de Navarra

Carmen Valor, Universidad Pontificia Comillas

Appel publié par International Journal of Advertising. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• How can influencers disclose data-driven targeting practices while preserving transparency and trust?
• How do AI-generated avatars and human influencers co-create content, and what balance sustains authenticity and aspiration?
• In what ways does AI-enabled personalization enhance luxury advertising without undermining exclusivity and symbolic value?
• How do AI-powered influencers and proliferating collaborations shape consumer trust, differentiation, and purchase decisions?
• How do platform-specific affordances (e.g., Instagram, TikTok, WeChat) shape storytelling, authenticity cues, and parasocial ties?
• How do different types of influencers (celebrity, micro, virtual, AI-generated) shape perceptions of authenticity, aspiration, and brand legitimacy?
• In what ways does the proliferation of influencer collaborations affect consumer trust, attention, and differentiation in luxury markets?
• How do AI-powered tools for influencer identification, personalization, and content creation alter the dynamics of luxury influence?
• How do influencers interact with broader institutional forces, such as regulation, ethics, and sustainability expectations?
• Under what conditions do sustainable luxury communications operate effectively, and why?
• How do sustainable advertising strategies influence consumers beyond purchase—shaping post-purchase satisfaction, long-term loyalty, and lifestyle adoption?
• How can luxury advertising integrate sustainability (e.g., recycled materials, fair labor) without diluting aspirational value?
• Which execution formats (storytelling, branded content, live events, influencer collaborations) most effectively balance marketing and societal objectives?
• How can luxury brands use communication to encourage minimalist consumption ('buy less but better') while maintaining aspiration and desirability?

Timeline

• August 31, 2026: Manuscript submission deadline for direct submissions to the International Journal of Advertising