This special issue examines how emerging digital realities are reshaping social, cultural, behavioral, and business landscapes as we enter an omni-universe era. The collection seeks research addressing the transformations and evolutions occurring across these dimensions in response to technological advancement and increasingly interconnected digital environments.

Appel publié par Technology in Society. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• February 28, 2027: Submission deadline

Reem Khamis Hamdan, The University College of Bahrain

Marketing has evolved beyond economic value creation to encompass broader social impacts, particularly as digital technologies like artificial intelligence and big data become deeply embedded in society. These advancements enable marketing strategies that influence not only consumer behavior but also societal values and well-being, raising critical questions about ethical implications and power dynamics that remain underexplored in academic literature.

This special issue invites research examining how strategic marketing enabled by technology reshapes society and the accompanying ethical and power concerns. The editors seek both theoretical and empirical contributions that illuminate the relationship between marketing strategies and society, with particular emphasis on ethical issues, power imbalances, and societal consequences of marketing in digital environments.

Appel publié par Journal of Strategic Marketing. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Ethical concerns of AI marketing
• Bias and fairness of marketing algorithms
• Digital surveillance and the privacy of consumers
• Power relations and manipulation of consumers by digital marketing
• Social responsibility of influencer marketing
• Mental health/well-being of consumers
• Multidisciplinary marketing and digital inequality
• Power of platforms over consumers
• Social responsibility of marketing and ESG
• Multidisciplinary marketing of brands
• Multidisciplinary marketing in vulnerable communities
• Multidisciplinary marketing of technology and the transformation of the identity of consumers
• Multidisciplinary marketing of the attention economy
• Multidisciplinary marketing strategies during social crises/uncertainty

Timeline

• October 26, 2026: Manuscript deadline

This special issue is jointly established by Annals of Tourism Research and Annals of Tourism Research Empirical Insights.

Appel publié par Annals of Tourism Research. Voir l'appel sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Timeline

• August 31, 2026: Submission deadline