Chiara Civera, University of Turin

Demetris Vrontis, University of Nicosia

Sanjit K. Roy, Edith Cowan University

Valentina Chiaudano, University of Turin

The special issue examines how emerging technologies like artificial intelligence, machine learning, and blockchain can reshape marketing strategies toward a multi-stakeholder approach in global contexts. While firms increasingly deploy advanced technologies to enhance customer engagement and personalization, there is limited understanding of how these technologies can support marketing that simultaneously addresses the interests of employees, suppliers, regulators, communities, and society. The issue seeks to bridge this gap by exploring how NATs enable stakeholder engagement, value creation, and governance across global marketing ecosystems.

Appel publié par Journal of Strategic Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Artificial Intelligence and Value Co-Creation in Global Marketing Ecosystems: how AI and advanced technologies reshape marketing strategies, processes, and interactions among multiple stakeholders in global markets; how NATs enable new forms of value co-creation among firms, customers, suppliers, regulators, and communities; how technology-enabled marketing infrastructures enhance transparency and coordination across global value chains
• Governance, Ethics, and Responsible AI in Marketing: ethical, governance, and organizational implications of NAT-driven marketing systems; algorithmic bias, transparency, accountability, and fairness in data-driven marketing practices; governance mechanisms and organizational capabilities for implementing responsible and transparent NAT-enabled marketing strategies; managing stakeholder tensions and trade-offs arising from NAT-supported marketing decisions
• Cross-Country Dynamics of New-age Technologies in Marketing: how institutional environments, cultural contexts, and regulatory frameworks influence the adoption and governance of artificial intelligence in global marketing; cross-country differences in implementation of NAT-enabled marketing strategies; how new-age technologies influence global marketing strategy and ecosystem coordination; how NATs support sustainable, inclusive, and responsible marketing practices in global markets

Timeline

• April 30, 2027: Manuscript submission deadline

Kirsi Aaltonen, University of Oulu

Siavash Alimadadi, King's College London

Marina Bos-de Vos, Delft University of Technology

Ermal Hetemi, KTH Royal Institute of Technology

Projects increasingly serve as platforms for translating sustainability goals into concrete actions, yet the relationship between stakeholder engagement and sustainability outcomes is complex and multifaceted. This special issue examines how projects and programs generate, mediate, and shape sustainability outcomes and legacies through stakeholder engagement across their entire lifecycle, extending beyond traditional project success metrics to encompass long-term societal and environmental impacts.

The special issue identifies five central tensions: the paradox of inclusion and exclusion in stakeholder participation; the mismatch between global sustainability ambitions and local contextual realities; conflicts between project temporal constraints and extended sustainability time horizons; tensions between managerial control approaches and emergent sustainability dynamics; and the reconfiguring influence of artificial intelligence on stakeholder engagement processes. These tensions reflect competing demands and values that cannot be fully resolved simultaneously but require careful conceptual and empirical examination.

Appel publié par Project Management Journal. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• Inclusion, exclusion, and stakeholder voice in projects and how these dynamics shape legitimacy and sustainability outcomes
• Global ambitions and local realities: how global sustainability goals are interpreted, translated, and contested in local project contexts
• Project temporality and sustainability time horizons: tensions between short-term delivery pressures and long-term sustainability objectives
• Managerial control and emergent sustainability dynamics: control-oriented approaches versus emergent and value-laden aspects of sustainability
• Artificial intelligence and the reconfiguration of tensions: how AI shapes stakeholder engagement, participation, bias, accountability, and legitimacy in sustainability-oriented projects
• Sustainable project legacy: long-term value and lasting impacts that projects leave for communities and the environment
• Stakeholder engagement mechanisms through which sustainability outcomes are negotiated, contested, and realized
• Power asymmetries and their role in shaping sustainability outcomes and project trajectories
• Temporal work and how actors mobilize visions of futures to coordinate action across divergent timeframes
• Portfolio governance, intermediary organizational structures, and their mediation between strategic sustainability ambitions and project delivery practices

Timeline

• Invalid DateTime: Expected finalization of the special issue
• October 1, 2026: Extended abstract submission deadline
• October 31, 2026: Feedback on extended abstracts
• February 28, 2027: Full paper submission deadline
• March 1, 2027: Review and revision cycles

A complex service system is an interdependent multi-actor system of service providers and users that jointly produce and deliver services, with outcomes emerging dynamically through interactions across contexts. Complex service systems such as healthcare, financial services, public administration, education, and social care significantly shape the wellbeing of individuals and societies by determining how essential services are delivered, which in turn directly affects people's daily lives and long-term outcomes. Innovation in these settings is often practice-driven rather than theory-driven. Professionals embedded within service delivery contexts are positioned at the interface of users and operational realities, where they continuously encounter emerging needs, service breakdowns, and contextual constraints. This enables them to generate need-based, practice-led innovations that directly reshape service processes and outcomes. Many studies offer theoretical advancements in identifying the factors and processes that may influence service performance within the system, yet they provide limited evidence of how research-based insights translate into tangible change in practice.

Appel publié par European Journal of Marketing. Lire l'appel complet sur le site de l'éditeur. Fiche de l'appel sur kerostig.

Potential topics

• What frameworks and metrics can be used to assess behavioural, cognitive, relational, or systemic change resulting from research, and how can they capture impacts across the diverse stakeholders involved in complex service systems?
• How can research impact in complex services be understood and assessed beyond financial metrics, including intellectual, professional, social, and personal development outcomes across diverse stakeholder groups?
• How do the interdependencies, governance structures, and stakeholder relationships characteristic of complex service systems enable or inhibit research impact?
• What common patterns or trajectories of impact emerge across complex service systems, particularly in relation to how value and impact are distributed among multiple stakeholders over time?
• What mechanisms pathways enable the progression from awareness to engagement and ultimately to sustained change in generating research impact, and how are these shaped by the complexity of service systems and stakeholder interactions?
• What forms of longitudinal or field-based evidence are needed to capture dynamic changes in stakeholder mindsets, behaviours, and systemic outcomes in complex service systems characterised by interdependence and co-evolution?
• What roles do co-creation, stakeholder collaboration, and service design play in enabling research impact across multiple stakeholders, and how do these processes operate within complex service systems?
• How do intervention-based or design-based research approaches produce and sustain measurable behavioural, organisational, and system-level outcomes in complex service systems characterised by interdependent actors and dynamic change?
• In what ways have research insights informed and reshaped policy, professional practice, service design, or stakeholder decision-making in complex service systems characterised by interdependent actors and competing stakeholder priorities?
• Under what conditions is research impact realised, scaled, sustained, or constrained within complex service systems characterised by interdependent actors, institutional complexity, and dynamic change?
• How can researchers capture and evaluate both short-term and long-term impact in complex service systems characterised by interdependence, co-evolution, and evolving stakeholder relationships?
• How can researchers identify both intended and unintended consequences of research impact in complex service systems characterised by interdependent actors and competing stakeholder interests?
• What ethical considerations arise in the design, implementation, and measurement of research impact in complex service systems characterised by interdependent actors, power asymmetries, and potentially uneven distribution of benefits and harms?
• How do power dynamics shape what is defined, recognised, and prioritised as "valuable" outcomes in evaluating research impact in complex service systems characterised by interdependent actors, institutional logics, and unequal stakeholder influence?
• How are impacts of complex services experienced differently across stakeholder groups?
• What stakeholder voices have been underrepresented in research in complex services?
• How can organisations identify and manage unequal or unintended stakeholder impacts complex service systems in which actors are interdependent, influence is unevenly distributed, and outcomes are experienced differently across stakeholders?
• How do professional, organisational, and societal interests align or conflict in complex service contexts?

Timeline

• January 2, 2027: Opening date for manuscripts submissions
• March 31, 2027: Closing date for manuscripts submission